American Idioms and Expressions

Test Market A Product Idiom

This database is a comprehensive collection of all the American idioms and slang available. American Idioms are many and varied. We hope you enjoy our collection. We are adding more all the time. .

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test market a product
What does test market a product mean?
to research whether or not a product will be successful by selling it in a particular market or by choosing people to use the product for a specified period of time and receiving comments from them The computer company will begin to test market their new computer in several cities soon.


Some Random Idioms
like father, like son
What does "like father, like son" mean?
a son usually acts like his father"Like father, like son," the man said as he watched the boy playing baseball exactly like his father.
chips and dip
What does "chips and dip" mean?
potato chips and something to dip them into before eating them We bought some chips and dip for the party.

strike out at (someone or something)
What does "strike out at (someone or something)" mean?
to hit at or attack someone or somethingThe boy struck out at his friend in the playground.
go ape
What does "go ape" mean?
to become very excited, to behave in a crazy wayMy father went ape when he heard how much money I had spent.
soft spot for (someone or something)
What does "soft spot for (someone or something)" mean?
a feeling of affection toward a person or thingMy mother has a soft spot for the elderly lady in her apartment building.
facts of life
What does "facts of life" mean?
the facts about sex/marriage/birth that one should knowThe boy seems to be too young to know about the facts of life.
lay up (something)
What does "lay up (something)" mean?
collect a supply of something, save something for future use, store somethingWe are planning to lay up some canned fruit for the winter.
beat around the bush
What does "beat around the bush" mean?
to speak indirectly or evasively"Stop beating around the bush and give us your final decision."
fresh out of (something)
What does "fresh out of (something)" mean?
to have used up all of something, to have sold the last of somethingThe bakery was fresh out of brown bread so we had to go to the supermarket.

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